@proteinfactory.com Exploring the Natural Products Expo West: New Ingredients and Protein Powder Discoveries. We talk about attending the Natural Products Expo West in Anaheim, California. We explore the different types of exhibitors, including retail brands, ingredient suppliers, and packaging companies. We discuss some interesting products we saw, such as a beef tallow for weight gain, cordyceps mushroom gummies, and a New Zealand company offering freeze-dried bovine organs and other animal-based ingredients. The main focus is on a new protein powder that the speaker is looking into, which has a higher DIAA than whey protein. #naturalproductsexpowest2025 #IngredientSuppliers #ProteinPowder #FreezedriedFoods #AnimalProducts ♬ original sound – Protein Factory
Speaker: Alex Rogers, President of Protein Factory
All right, guys. So yesterday, I went to Natural Products Expo West. So what it… All right, guys. I’m at Natural Product Expo West in Anaheim, California. Let’s check it out. It is, it’s a big giant natural exhibit at the Anaheim Convention Center, about a half hour from Huntington Beach, California. So I went there, and it’s about… It’s okay. It was okay. It was about 75% retail brands, which is brands like mine that exhibit, like, uh, who was there? Like, you know, for example, this company was there. I don’t know what company that is. And this company was there. But essentially, it was that and about 25% ingredient suppliers, so companies like this, right? You could buy some freeze-dried avocado if you wanted to. I could put that in my protein powder, or other cool stuff. So anyway, just going through this stuff, a lot of… You can see a lot of packaging companies, uh, companies marketing to Amazon, that’s a retail brand. Uh, there’s an ear candy or ear candle thing, I don’t even know. But this was cool. I, I mean, I don’t sell protein bars but I thought it c- uh, it was cool because it contained PeptiStrong. That’s a, that’s like a AI created protein something. I don’t even know. What else? So just, you know, just little stuff like little soaps. And here’s my, all of my ingredients suppliers. Like these guys will make custom blends for you. Uh, these guys will sell you gummies. They’ll make you gummies. And here’s some, you know, like an ingredient company. You could buy any of these powders if you wanted to. This guy has some trail mix that you could probably buy. What else? Some energy gel with Manuka honey. It says with Manuka honey, so you don’t e-… You know, you don’t even know what is, what’s in it. But it’s made in New Zealand so it’s probably pretty good. Ingredients: Manuka honey, maltodextrin, water, ascorbic acid, and, uh, some sort of preservative. Oh, I thought this was really cool, this one right here. Beef tallow, you know, Wagyu beef tallow. So if you want to gain weight, you need fat. So eat this. This is gonna have, you know, double the amount of calories as protein and carbs. So this, this would be… You could actually make… You could actually add cocoa and a sweetener to this, you can have cake frosting. So really cool stuff. Animal fat, I think that’s meat. And some strawberries. Here’s some cordyceps mushroom gummies. There’s some more ingredient suppliers. This guy has a lot of stuff right here. And the one thing that I’m not gonna show you, the one thing I’m not gonna show you but I am gonna talk about while I sift through this stuff is a new protein powder, and, uh, the DIA is higher than whey. So I’m, I’m looking into that. I actually talked to the sales rep today. He came over to my house in Huntington Beach. He was that excited to see me. So, uh, he came over to my house, we talked this new protein powder. And, uh, we’re gonna see what happens. It’s gonna be pretty cool. Oh, this is cool. I actually tried this, a cheese burrito protein pizza. It was actually really good. Nutrition facts. I didn’t even look at the nutritional facts. 31 grams of protein in one burrito? So that was pretty good. A lot of sodium. But the ingredients, uh, the ingredients were pretty good. Check it out, mywagyu.com. Um, what’s this? More mushrooms? This is, uh, reishi mushroom gummies. Oh, I ate this. This was a… I tried that out. That was a monk fruit sweetened chocolate truffle. Hangover pills. More ingredient suppliers, oils and vegetable shortening. Uh, here’s m- a freeze drying company. They got some good freeze drying stuff. What else? What else here? Nuts. Yeah, so essentially, you go and you get a bunch of samples. You can go crazy if you wanted to. You know, y- you really… You hope to hit gold, you know? This was… Now something they’re making, this company’s making rock crystals. So you can get, like, your vitamin C or amino acids by eating rock crystals. Oh, this one was really cool. I might look into this one. This one’s cool. I think I should carry this. This is, um… It’s a New Zealand company and check it out, they got freeze dried bovine organs, blood powders, bone marrows, tallow, bone broth collagen, and other glandulars. So that’s pretty cool. So anyway, so that’s what I do. That’s how you f- that’s how you find new ingredients. You go to expos like this and you’ll find new ingredients and, uh, yeah. That’s what I do for you guys. So hopefully the… The biggest thing is the new protein powder. Okay? The biggest thing is the new protein powder and hopefully, uh, we’ll see what happens with that one.
Alex Rogers is a supplement manufacturing expert. He has been formulating, consulting, & manufacturing dietary supplements since 1998. Alex invented protein customization in 1998 & was the first company to allow consumers to create their own protein blends. He helped create the first supplement to contain natural follistatin, invented whey protein with egg lecithin, & recently imported the world’s first 100% hydrolyzed whey.
