There is a psychological “trick” the supplement industry has been perpetrating for decades on protein shake consumers. This “scheme” has kept most people from losing weight, toning up, getting a flat stomach, losing the love handles and having more energy. If you want to know this “trick” that is going on right now, and how you can actually USE protein shakes to lose fat and gain muscle read on…..
Whey protein powder was introduced and currently continues to be sold to the supplement consumer as mainly vanilla and chocolate flavored milkshakes. Other milkshake type flavors exist as well, like strawberries and cream, cake batter, chocolate chip mint, and even fruit loop cereal. This type of flavoring for whey protein powder established to the mass market that protein powders should taste like a dessert treat and not something healthy, fresh, and beneficial to your health. The consumer was taught to believe by the supplement industry, if you want to drink a protein powder, it should taste like an ice cream milkshake. The supplement industry catered to the consumer who refuses to eat healthily and give up sweets and candy. Instead of teaching out of shape, overweight, and undermuscled people how to eat right, they gave them a chocolate flavored pacifier in the form of a chocolate milkshake. Hidden in that chocolate milkshake is fructose, artificial sweeteners, unnecessary fats disguised as “healthy fats”, soy, maltodextrin, and other unhealthy ingredients. The end result of this whey protein milkshake was lower quality, unnecessary fillers, harmful ingredients, and consumers being tricked into thinking they were getting the best. In reality adding ingredients to a whey protein powder to make it taste like a milkshake is the worst thing that could have ever happened to a protein powder, that before this milkshake ingredients are added, is very beneficial for health and muscle mass before these other ingredients are added. My objective in this article is to bring to light the reason for the protein milkshake, what kind of ingredients are needed to make it, and why you should switch to non-sweet whey protein powders that are fruit and vegetable flavored. It is time to take the cookies and cream flavored pacifier out of your mouth and start eating like a man!!
Some of you may remember when whey protein first came out and some of you may not. For me, I remember my first experience with whey protein powder. At the time Designer Whey protein was THE protein to buy. I am not sure if it was the original whey protein powder, but it was very close. You could buy 4 different flavors: chocolate, vanilla, strawberry and plain. However, no orange, fruit, lemon, or lemon-lime, essentially no fruit flavors. [clickToTweet tweet=”So that had me asking myself, ‘Who and Why, decided to flavor whey protein like a milkshake?” quote=”So that had me asking myself, ‘Who and Why, decided to flavor whey protein like a milkshake?””]
When I think of a milkshake I think of vanilla and chocolate. There is an ice cream shop near my house in Spring Lake NJ called Hoffmans. They have the best dang ice cream on the planet. They make awesome milkshakes, which if I do decide to treat myself I’ll get a chocolate or vanilla. Never in my life would I request an orange or a lemonade milkshake. Sounds pretty ridiculous if you think about it. “Yes Mr. Ice cream man, I”d like a grape milkshake.” If you spin this scenario around why would someone request a chocolate whey protein powder?
Milk Shakes = chocolate and vanilla =sugar, artificial sweeteners, artificial ingredients, fat, processed carbs= weight gain, diabetes, irregular bowel movements, early death, cancer, less sex
Healthy Drinks = fruit and vegetable flavored =pure, simple, nothing added = healthy, feel good, improve skin, anti-cancer, anti-aging, more anabolic, improve recovery, more sex
Taste is very important to a lot of people. Most people eat for taste, not to live. I would think that most people that are exercising and care about their health do just the opposite. They eat to live and not eat for taste. But the formulators over at Designer Whey Protein Company must have thought differently. They must have thought, and I’m assuming here, that if they create a protein drink that tastes like a milkshake then they would sell more. And why not right? Because who does not like to drink a chocolate, vanilla, or strawberry milkshake? Therefore that started it all. Every single supplement company at that time created milkshakes. Then it got even worse when this product came out…. Muscle Milk. What I consider one of the greatest marketing schemes in the supplement industry. The Muscle Milk company really decided to up the ante on making protein powders taste like a milkshake. They decided to add “healthy fats”. By adding these “healthy fats”, it would improve the taste, by giving it more of a milkshake like result. Additionally by calling these “healthy fats”, it would answer the consumers’ question as to why is there so much fat in this product. “Yes sir, the reason there is so much fat in our product is that we wanted to add healthy fats!” What a joke! I went over to musclemilk and got their ingredients on their product.
Ingredients: Calcium Sodium Caseinate (Milk), Milk Protein Isolate, Non Dairy Creamer (Sunflower Oil, Maltodextrin, Sodium Caseinate (A Milk Derivative), Mono- and Diglycerides, Tocopherols), Maltodextrin, Alkalized Cocoa Powder, Soluble Corn Fiber, Canola Oil, Crystalline Fructose, Medium Chain Triglycerides, Natural and Artificial Flavors, Calcium Phosphate, Less than 1% of: Potassium Chloride, Whey Protein Isolate (Milk), Inulin, Magnesium Oxide, Potassium Bicarbonate, Acesulfame Potassium, DL-Alpha Tocopheryl Acetate, Ascorbic Acid, Sucralose, Whey Protein Concentrate (Milk), Whey Protein Hydrolysate (Milk), Soy Lecithin, Ferrous Fumarate, Vitamin A Palmitate, Niacinamide, Zinc Oxide, Copper Gluconate, D-Calcium Pantothenate, Lactoferrin (Milk), Cholecalciferol, Pyridoxine Hydrochloride, Thiamine Mononitrate, Riboflavin, Chromium Chloride, Folic Acid, Biotin, Potassium Iodide, Cyanocobalamin.
I put the sources of fat in red. Wow these are some healthy fats??? I see a few problems with this.
- Why the hell are you looking to get healthy fats from a protein powder? I want protein powder
- These are not healthy fats in my opinion. I would consider flax oil, hemp oil, fish oil as healthy fats. In addition, these so-called “healthy fats” they are putting in their product, in my opinion, are in insufficient amounts. For example the MCT they put in. You need at least 14 to 28 grams of MCT oil if you want it for energy or fat burner. How much does Muscle Milk have? No clue and I would guess if you called them up they would not tell you.
Needless to say this marketing scheme worked and worked big time. Musclemilk sells like hotcakes. People love it and honestly, it does taste like a milkshake. It is offered in all milkshake like flavors: banana creme, strawberry cream, cake batter, and of course your vanilla and chocolate.
Creating milkshake like protein powders creates another unhealthy problem as well. That problem is sweetness. In order to make milkshake type flavors, you need a sweetener. Chocolate is a simple formula, cocoa, and sugar. If you have ever tried straight up cocoa you’ll notice it has a very bitter taste. The magic happens when you add sugar, and bingo, chocolate. The problem when it comes to proteins shakes is that people do not want sugar. Therefore most protein powders that are flavored as a milkshake will have an artificial sweetener. These are sucralose and acesulfame. These two ingredients I NEVER put into my body. Sucralose is a horrible product to put into your body. Bottom line, it is a chemical! I’m not going to go into the dangers of sucralose, but if you Google it you’ll find a ton of research about it. One of the scariest things about sucralose is that when you heat it, it becomes a very potent carcinogenic. I cringe when I see people eating a protein bar with sucralose, or posting online how they are baking with sucralose…[clickToTweet tweet=”NEVER BAKE WITH SUCRALOSE OR A PROTEIN POWDER SWEETENED WITH SUCRALOSE” quote=”NEVER BAKE WITH SUCRALOSE OR A PROTEIN POWDER SWEETENED WITH SUCRALOSE”]
Same with acesulfame.
I took this from natural news.com
Acesulfame-K: Acesulfame-K (aka “Ace-K”) is a potassium salt containing methylene chloride, a known carcinogen. Acesulfame-K is not the same thing as Aspartame, but quite often, BOTH are found in the same products. Reported side effects of “sweet devil” Acesulfame-K are frightening: “Long term exposure to methylene chloride can cause nausea, headaches, mood problems, impairment of the liver and kidneys, problems with eyesight and possibly cancer. Acesulfame-K may contribute to hypoglycemia.”
Can I ask how anyone with a brain would consume this product after reading the above? Those that disagree with me are probably cigarette smokers as well…hmph!!
By flavoring protein powders with milkshake like flavors essentially downgrades the product. It also drives home to the consumer that if you do want to buy a protein powder that it should taste like a milkshake. This lead to the explosive of supplement companies subjecting their consumers to artificial sweeteners which, I feel are detrimental to your health.
Now for all you milkshake fans, you might be saying to yourself, what about stevia? Well no good as well. I wrote about how I feel stevia lowers testosterone. Therefore why would you want to consume a protein powder that could potentially lower your testosterone? That is what baffles me…people try so hard lifting to build muscle, watch what they eat, buy hundreds of dollars worth of supplements, but then at the same time, consume stevia, artificial sweeteners, caffeine, pre workouts with amphetamines, and other CATABOLIC consumables. It does not make any sense.
And on top of that, they will only use protein powders that taste like milkshakes. If you read any reviews about protein powders on Amazon.com or bodybuilding.com you’ll see that MOST of the reviews are people commenting about taste. This absolutely should NOT be the way you judge a protein powder. I have been telling people this since I opened Proteinfactory.com back in 1998. Taste is no way to judge the quality of a protein powder. Because one of the best protein powders on the planet is Peptopro and it tastes very bitter. Peptopro cannot be flavored to taste like a milkshake. You’ll notice that you will never find Peptopro in any of the mass market supplement chains, like GNC or Wholefoods. Why? Because it can not be made into a milkshake. Only milkshakes are sold to the mass market.
Protein powders users have become been brainwashed by the supplement industry into only buying protein powders that taste like milkshakes! Protein powders should NOT be flavored like milkshakes if they are to be the highest quality they can be AND be healthy for you. These two factors will equate to more muscle and less fat. Not only that but it will start to train you, for all you people that are addicted to sweeteners, to get off the milkshakes.
Sweeteners have no business in a protein powder. My best recommendation is of course plain. If you really want to fine-tune your protein powder supplementation, then choose protein powders without any soy lecithin or sunflower lecithin. A list of those can be found here. But plain protein powder is the best to use. This way you are getting nothing but pure protein powder and you’re not paying for flavorings. People don’t really think about that when comparing protein prices, but if you buy a protein powder with flavoring you are paying for flavoring, in addition to the protein powder. The taste of plain protein powder really is not that bad. Once you train yourself to get off sweeteners you’ll begin to notice that you actually enjoy the protein powder even better.
Don’t forget, if you have any questions about how to lose weight and or gain muscle with protein shakes TEXT ME: 732-901-9600, my name is Alex
If you are still hell-bent on drinking protein milkshakes then you need to re-evaluate your mindset when it comes to nutrition. Sugar and sweeteners should not be consumed by humans. There is not one single health benefit to them. If you want to live longer, have more muscle, less fat, more energy, more sex, fewer doctors visits, fewer health problems, healthier children, and overall feel better you should get off the “I need it to taste good”, “How does it taste?”, “OMG I Love the taste of that protein”, “Oh that does not taste good” or anything similar when it comes to deciding what companies protein powder you should be using or recommending to your friends. Quite frankly, stop being a baby when it comes to eating healthy, and supplementing with protein powder. I’m sorry but it is pathetic if you need to drink a fruit loop cereal flavored protein powder.
Here is the ingredients of this fruit loop cereal flavored protein powder. My comments are in red
INGREDIENTS: Low Temperature Processed Whey Protein Isolate (no such thing as low temperature as all whey protein powders are subjected to heat pasteurization and spray drying. This is just what I call scientific mumbo jumbo), Natural and Artificial Flavor BAD, Palm Creamer (Palm Oil, Corn Syrup Solids, Sodium Caseinate, Mono and Diglycerides, Sodium Silico Aluminate (lets add an ingredient that may be linked to Alzheimer’s http://mayosmind.blogspot.com/2013/04/17-food-additives-you-should-never-eat.html disease, and BHT added to help protect flavor oh just what I needed more BHT), Citric Acid, Soy Lecithin, Acesulfame Potassium, Sugar, FD&C Red #40, Neotame, BHA (to help protect flavor), Sucralose. Are you serious? 3 types of artificial sweeteners..come on everyone lets join this supplement companies movement!! https://articles.mercola.com/sites/articles/archive/2012/03/28/neotame-more-toxic-than-aspartame.aspx
CONTAINS: Milk and Soy.
Alex Rogers is a supplement manufacturing expert. He has been formulating, consulting, & manufacturing dietary supplements since 1998. Alex invented protein customization in 1998 & was the first company to allow consumers to create their own protein blends. He helped create the first supplement to contain natural follistatin, invented whey protein with egg lecithin, & recently imported the world’s first 100% hydrolyzed whey.